Flipkart, Amazon Accelerate Dark-Store Push as Quick Commerce Battle Intensifies
India's quick-commerce sector is witnessing a strategic arms race as e-commerce giants Flipkart and Amazon rapidly expand their dark-store networks. Flipkart Minutes reports 16x annual growth, with penetration reaching tier-II cities, while Amazon leverages its logistics backbone for same-day deliveries in metros.
The incumbents—Blinkit and Instamart—retain an edge with hyperlocal fulfillment centers enabling 10-minute deliveries. Yet Flipkart's foray into electronics and jewelry via quick commerce signals a broader market shift beyond groceries.
Notably absent are retail-media offerings from either player, leaving a gap in monetization as quick commerce emerges as a potent advertising channel. The battle now hinges on who can achieve optimal order density while maintaining razor-thin delivery windows.
